Good Product Club
A brand-new identity for a brand-new community. Balsamiq wanted to bring together product leaders and design thinkers under one roof: I designed the logo, the visual system, the social assets, and built the landing page.
Logo 
Landing page 
Member assets 
Social media Overview
Good Product Club started as an idea: what if Balsamiq brought together the smartest product thinkers and gave them a platform to share what they actually know?
My job was to make that idea feel like a real place. I designed the brand from scratch: logo, colour palette, typography, social templates, member cards, and the landing page, then built and shipped it. The whole thing came together in about a month, working solo.
The constraint that shaped everything: it had to feel distinct enough to stand on its own, but clearly part of the Balsamiq family.
Logo design
Hand-lettered in Procreate, then refined in Illustrator.
Landing page
Designed and built in HTML/CSS.
Member assets
Templates for spotlighting contributors.
Social media assets
Carousel templates for LinkedIn.
